Ray Sanchez

Principal / Creative Director

Ray is the managing partner and co-founder of Ghostlight Creative. He graduated with degrees in Advertising and Theater Arts from UT-El Paso

He established Ghostlight in 2006 after starting his career with Creativa Inc., an international full service boutique that managed brands such as Church’s Chicken and Gas Natural in Cd. Juárez. He ventured on his own in 1998 as IDEA Publicidad, working with National LULAC, BOSCH, United Technologies and SLi Lighting in El Paso, Cd. Juárez and Dallas. Ray then served a six-year stint as senior web developer for the County of El Paso.

Ray directs strategy and messaging for Ghostlight’s clients. He is the creative director and senior copywriter. With eyes always on the horizon, he also steers the ship, hoists the sails and drops anchor as necessary.

Ray enjoys travel, outdoor sports, performance arts and his family.

Danny McDonald

Art Director

After graduating from UT-El Paso in Graphic Design and Advertising, Daniel interned and worked in graphic design for several years.

Daniel has a unique and critical perspective, and our clients benefit from his artful storytelling. He coordinates a team of in-house and freelance designers, always teaching and learning at the same time.

Daniel has won multiple awards including a student National Gold ADDY, as well as a professional Best of Show.

Daniel is also an accomplished musician. He resides in Dallas, Texas with his wife, Bea, and cat, Kylo.

Jeanette Wilson

Financial Controller

Jeanette studied International Business with an emphasis in Marketing at LeTourneau University, graduating with honors.

She has garnered extensive experience in management and customer service in the years since, particularly with non-profits. Jeanette volunteered at a local youth center in Northern Ireland and spent several years coordinating multiple departments with a ministry organization in El Paso, Texas.  She continues seeking ways to make a difference in communities around the world.

In 2013, Jeanette became the Project Manager at Ghostlight, keeping an eye on deadlines and budgets, all while assisting in the accounting duties. Today, Jeanette is the company’s Financial Controller. She was so good at her project manager position, she now oversees team members who function in that area, as well.

Jeanette enjoys foreign travel and outdoor adventures. She resides in Northern California.

Melissa Babina

Director of Design and Interactive Strategy

Melissa earned her BFA in Visual Communication Design from the University of Hartford Art School, studied at Central Saint Martins College of Art and Design in London, and worked as a graphic and web designer for five years at a digital marketing and branding firm in Connecticut.

Melissa made the move from Connecticut to El Paso in June 2018 to join her husband, Jake, and cats, Kitten, Nala and Taquito. She thrives in her role, sharing her north eastern charm with the Sun City, one client at a time.

Design is her first love, but baking to 60’s Rock ‘n Roll (scones & whoopie pies are her specialty!) is a close second.

Felicia Coad

Marketing Strategist

Felicia graduated with honors from Texas Tech University, where she earned both a Bachelor’s degree in Advertising and a Master’s degree in Mass Communication with an emphasis in interactivity and consumer behavior.

Felicia studied abroad in London and backpacked through Europe with no cell phone, no money and no plan! After surviving that “bucket list” adventure, she completed mission work in Guatemala and spent a summer working on the national Volkswagen account at Deutsch LA. Felicia’s passions are people and words. Her role as Marketing Strategist allows her to explore both her analytical and creative sides.

When Felicia isn’t playing Tetris with her life and work, you can find her crafting, knitting or playing with her fur baby, Winston. She resides in North Carolina with her husband, Ben, and new son, Harry.

Mike Sanchez

Producer

Mike comes from a background in the arts, having studied percussion live performance at the prestigious Musicians Institute College of Contemporary Music in Los Angeles, California. As a teenager, he was an honorary adoptee of a ragtag band of jugglers, magicians, puppeteers and clowns in Dallas, Texas. He is currently the director of Danza Matachín Pavo Real, an indigenous dance group that performs throughout El Paso and which has traveled as far as Alaska to share local culture.

After three years managing large-scale projects in the sign industry, we brought Mike onto our team to apply that expertise to our environmental design and wayfinding services. As our project manager, he’s the point of all things production: schedules, budgets and some creative execution!

When he’s not taming clients’ mountains, Mike enjoys playing on actual mountains: hiking, camping, fishing and snowboarding. Mike resides in El Paso with his wife, Nicole, and son, Emiliano.

Erin Wright

Graphic Designer

Equally passionate about writing and design, Erin graduated with a BA in Communication and a minor in Graphic Design from Auburn University in Auburn, Alabama.

A few months after graduating in 2021, she made the move west to Las Cruces to support her partner who is studying archaeology at NMSU. Erin joined Ghostlight as a Graphic Designer and handles all sorts of creative projects– from logo designs, social media posts, print collateral, and more!

In her spare time, Erin enjoys playing online competitive games, being a Dungeon Master for Dungeons & Dragons campaigns, and creative writing.

Agust Chacon

Marketing Strategist

Bio coming soon!