Ray Sanchez

Principal / Creative Director

Ray is the managing partner and co-founder of Ghostlight Creative. He graduated with degrees in Advertising and Theater Arts from UT-El Paso

He established Ghostlight in 2006 after starting his career with Creativa Inc., an international full service boutique that managed brands such as Church’s Chicken and Gas Natural in Cd. Juárez. He ventured on his own in 1998 as IDEA Publicidad, working with National LULAC, BOSCH, United Technologies and SLi Lighting in El Paso, Cd. Juárez and Dallas. Ray then served a six-year stint as senior web developer for the County of El Paso.

Ray directs strategy and messaging for Ghostlight’s clients. He is the creative director and senior copywriter. With eyes always on the horizon, he also steers the ship, hoists the sails and drops anchor as necessary.

Ray enjoys travel, outdoor sports, performance arts and his family.

Melissa Babina

Director of Design and Interactive Strategy

Melissa earned her BFA in Visual Communication Design from the University of Hartford Art School, studied at Central Saint Martins College of Art and Design in London, and worked as a graphic and web designer for five years at a digital marketing and branding firm in Connecticut.

Melissa made the move from Connecticut to El Paso in June 2018 to join her husband, Jake, and cats, Kitten, Nala, Taquito, and Guanciale. She thrives in her role, sharing her north eastern charm with the Sun City, one client at a time.

Design is her first love, but baking to 60’s Rock ‘n Roll (scones & whoopie pies are her specialty!) is a close second.

Felicia Coad

Employee Engagement Coordinator

Felicia graduated with honors from Texas Tech University, where she earned both a Bachelor’s degree in Advertising and a Master’s degree in Mass Communication with an emphasis in interactivity and consumer behavior.

Felicia studied abroad in London and backpacked through Europe with no cell phone, no money and no plan! After surviving that “bucket list” adventure, she completed mission work in Guatemala and spent a summer working on the national Volkswagen account at Deutsch LA. Felicia’s passions are people and words. Her role allows her to explore both her analytical and creative sides.

Felicia resides in North Carolina with her husband, Ben, their son, Harry, and their fur baby, Winston.

Arraby Gallagher

Graphic Designer

Arraby graduated from Texas A&M University with a B.S. in Telecommunications and a minor in New Media Design. After graduation, she moved to Austin, Texas working as a Graphic Designer in the real estate development industry.

While having a “you’re only young once” epiphany, she traded her corporate life for expat life and moved to Madrid, Spain to teach English. Her 9-month stint quickly turned into two years spent traveling all of Europe, teaching 3-6 year olds, and learning to perfect the Spanish accent.

Upon returning from her adventures to her hometown of El Paso, Arraby joined the Ghostlight team as a Graphic Designer and is excited to be back behind the screen pushing her creativity.

When Arraby isn’t planning the next check off her travel bucket list, she is most likely curled in bed reading a fantasy or historical fiction novel, watching a spooky movie, or exploring her new city of Philadelphia, PA with friends.

Mandi Hinrichs

Project Manager

Mandi graduated from Emerson College with a BA in Film Production with a concentration in screenwriting. Over the past decade, she’s used a love of storytelling to bring projects to life through creative brand strategy, copywriting, and video production.

Equal parts creative and analytical, Mandi seamlessly pivoted to project management—a role allowing her to leverage her skills in strategic planning, communication, critical thinking, and creative problem solving.

While Mandi’s biggest passions are writing and film, she also loves Halloween, music, and learning new facts/trivia. (She’s also a big fan of the Oxford comma.)

Ghostlight Partners

Christian Montes

Director of Videography

Christian is the director of videography for Ghostlight Creative. As the owner of Hilltower Media, he’s served a wide range of clients over the past decade.

With a background in commercial cinematography, his goal is to bring clients’ visions to life under the best light and clearest view—both literally and figuratively! In addition to working with the best equipment and best crew, Christian guides every step of each project he works on, from scriptwriting to directing.

When he isn’t behind the lens for his commercial clients, Christian keeps busy as the owner of another company. His real estate marketing company One Point EP is primarily focused on real estate photography and he has a personal goal of photographing 1000 homes throughout the next year!

Lyndsay Carder

Lyndsay is a designer for Ghostlight Creative. As the owner of Creating Alchemy, she relies on a combination of practical know-how and creative intuition to bring client visions to life.

A multi-talented powerhouse with a BA and MFA in Graphic Design, Lyndsay has more than 20 years of combined experience working on the creative side of marketing, advertising, and branding. With a belief that talent and creativity don’t have to be restricted to one form, she also has experience writing, painting, and pursuing other creative projects.

In addition to her work as a designer and art director, Lyndsay uses her passion and entrepreneurial spirit to empower and inspire others through creative coaching.