Ray Sanchez


Ray is the managing partner and co-founder of Ghostlight Creative. He graduated with degrees in Advertising and Theater Arts from UT-El Paso

He established Ghostlight in 2006 after starting his career with Creativa Inc., an international full service boutique that managed brands such as Church’s Chicken and Gas Natural in Cd. Juárez. He ventured on his own in 1998 as IDEA Publicidad, working with National LULAC, BOSCH, United Technologies and SLi Lighting in El Paso, Cd. Juárez and Dallas. Ray then served a six-year stint as senior web developer for the County of El Paso.

Ray directs strategy and messaging for Ghostlight’s clients. He is the creative director and senior copywriter. With eyes always on the horizon, he also steers the ship, hoists the sails and drops anchor as necessary.

Ray enjoys travel, outdoor sports, performance arts and his family: Christina, Israel and Genesis.

Christian Salas

Development Director

Christian joined Ghostlight in 2009 after graduating with honors in Corporate Communication and Marketing from UT-El Paso. She was the company’s first project manager, making sure the quickly growing project list was on time and on budget.

Today, Christian oversees training and community relations, while helping clients reach their target audiences.

Outside of advertising, Christian has produced events of all sizes (attendance between 150-40,000!), planning, promoting and managing the boots on the ground.

Danny McDonald

Art Director

After graduating from UT-El Paso in Graphic Design and Advertising, Daniel interned and worked in graphic design for several years.

Daniel has a unique and critical perspective, and our clients benefit from his artful storytelling. He coordinates a team of in-house and freelance designers, always teaching and learning at the same time.

Daniel has won multiple awards including a student National Gold ADDY, as well as a professional Best of Show.

Daniel is also an accomplished musician. He resides in Dallas, Texas.

Maya Sanchez

Director of Account Planning

Maya graduated from the University of San Francisco with a degree in Communications/Media Studies.

She worked in public relations and TV news production in San Francisco, before becoming a commercial producer for Zoic Studios, a visual effects house in Culver City, CA. At Zoic, Maya produced national spots for brands such as Coca Cola, Nike, Craftsman Tools and Sony, to name a few.

After relocating to El Paso, her birthplace, in 2010, Maya worked in TV news production and then became Ghostlight’s project manager in 2013.  Today, as Director of Account Planning, Maya provides guidance and data on audience behavior.  She also helps our clients connect with their respective audiences.

Maya didn’t return to the El Paso area quietly. In 2014, she became the first mayor of the City of San Elizario, an historic town on the eastern outskirts of the metro area. She is also a master gardener and has certainly planted deep roots in her family’s ancestral hometown!

Jeanette Wilson

Financial Controller

Jeanette studied International Business with an emphasis in Marketing at LeTourneau University, graduating with honors.

She has garnered extensive experience in management and customer service in the years since, particularly with non-profits. Jeanette volunteered at a local youth center in Northern Ireland and spent several years coordinating multiple departments with a ministry organization in El Paso, Texas.  She continues seeking ways to make a difference in communities around the world.

In 2013, Jeanette became the Project Manager at Ghostlight, keeping an eye on deadlines and budgets, all while assisting in the accounting duties. Today, Jeanette is the company’s Financial Controller. She was so good at her project manager position, she now oversees team members who function in that area, as well.

Jeanette enjoys foreign travel and outdoor adventures. She resides in Northern California.

Felicia Garcia

Project Manager/Copywriter

Felicia graduated with honors from Texas Tech University, where she earned both a Bachelor’s degree in Advertising and a Master’s degree in Mass Communication with an emphasis in interactivity and consumer behavior.

Before returning to El Paso and becoming the newest member of the team, Felicia studied abroad in London and backpacked through Europe with no cell phone, no money and no plan! After surviving that “bucket list” adventure, she completed mission work in Guatemala and spent a summer working on the national Volkswagen account at Deutsch LA. Felicia’s passions are people and words. Her roles as project manager and copywriter allow her to explore both her analytical and creative sides.

When Felicia isn’t playing Tetris with her life and work, you can find her crafting, knitting or playing with her fur baby, Stella.

Dusty Parilla

Graphic and Web Designer

After pursuing a degree in Graphic Design and a minor in Media Advertising from UT-El Paso, Dusty gained experience as a freelance designer, attracting his own clients with his talent.

As a skilled and professional graphic and web designer, Dusty has developed a love for taking things apart and finding different ways to put them back together. This curiosity has influenced his design and development work, prompting him to examine every creative possibility and propose ideas that exceed expectations. He’s especially talented with identity branding and information architecture —Dusty always helps us bring ideas to life.

Dusty loves food, music, and anything with wheels and a motor that goes fast. His Toyota Tacoma, in particular, is his kryptonite.

Asa Aguilar

Graphic Designer

Asa graduated with honors from UT-El Paso with a BFA in Graphic Design and a double minor in Art History and Ceramics.

During her college career she worked at Academic Technologies, designing Android and iOS apps, as well as branding, video and event planning. She was also invited to participate in the prestigious ASEE conference on national engineering education.

Asa is also involved in the local and global art scene. Having studied art history in Rome she has presented locally on her research. She has also seen one of her sculptures installed as a part of the City of El Paso’s Public Art Program!

In her free time, Asa finds herself sketching in her signature notebook or in the ceramics studio playing with mud.