Ray Sanchez

Principal / Creative Director

Ray is the managing partner and co-founder of Ghostlight Creative. He graduated with degrees in Advertising and Theater Arts from UT-El Paso

He established Ghostlight in 2006 after starting his career with Creativa Inc., an international full service boutique that managed brands such as Church’s Chicken and Gas Natural in Cd. Juárez. He ventured on his own in 1998 as IDEA Publicidad, working with National LULAC, BOSCH, United Technologies and SLi Lighting in El Paso, Cd. Juárez and Dallas. Ray then served a six-year stint as senior web developer for the County of El Paso.

Ray directs strategy and messaging for Ghostlight’s clients. He is the creative director and senior copywriter. With eyes always on the horizon, he also steers the ship, hoists the sails and drops anchor as necessary.

Ray enjoys travel, outdoor sports, performance arts and his family.

Jeanette Wilson

Financial Controller

Jeanette studied International Business with an emphasis in Marketing at LeTourneau University, graduating with honors.

She has garnered extensive experience in management and customer service in the years since, particularly with non-profits. Jeanette volunteered at a local youth center in Northern Ireland and spent several years coordinating multiple departments with a ministry organization in El Paso, Texas.  She continues seeking ways to make a difference in communities around the world.

In 2013, Jeanette became the Project Manager at Ghostlight, keeping an eye on deadlines and budgets, all while assisting in the accounting duties. Today, Jeanette is the company’s Financial Controller. She was so good at her project manager position, she now oversees team members who function in that area, as well.

Jeanette enjoys foreign travel and outdoor adventures. She resides in Northern California.

Melissa Babina

Director of Design and Interactive Strategy

Melissa earned her BFA in Visual Communication Design from the University of Hartford Art School, studied at Central Saint Martins College of Art and Design in London, and worked as a graphic and web designer for five years at a digital marketing and branding firm in Connecticut.

Melissa made the move from Connecticut to El Paso in June 2018 to join her husband, Jake, and cats, Kitten, Nala and Taquito. She thrives in her role, sharing her north eastern charm with the Sun City, one client at a time.

Design is her first love, but baking to 60’s Rock ‘n Roll (scones & whoopie pies are her specialty!) is a close second.

Felicia Coad

Employee Engagement Coordinator

Felicia graduated with honors from Texas Tech University, where she earned both a Bachelor’s degree in Advertising and a Master’s degree in Mass Communication with an emphasis in interactivity and consumer behavior.

Felicia studied abroad in London and backpacked through Europe with no cell phone, no money and no plan! After surviving that “bucket list” adventure, she completed mission work in Guatemala and spent a summer working on the national Volkswagen account at Deutsch LA. Felicia’s passions are people and words. Her role allows her to explore both her analytical and creative sides.

Felicia resides in North Carolina with her husband, Ben, their son, Harry, and fur baby, Winston.

Ayat Jai


Statistical marketing and psychology are Ayat’s concentrations in her bachelor’s pursuit at New Mexico State University.

Her family hails from North Africa, and she has worked with businesses and projects in Europe and in different parts of Africa. She brings her global perspective to the Ghostlight team, where she will continue to stretch her comfort zone to include serving our clients and managing our production processes. Ayat speaks Arabic and is passionate about traveling, photography and videography. She believes in living in the moment, but also savors reminiscing on cherished experiences.

When Ayat isn’t working, she’s working on her next voyage of discovery to all points around the globe! And she’ll post the photos and videos to prove it!