Ghostlight Creative is a marketing communications company focused on Strategy+Messaging+Design. We resolve communication challenges so people can live better.
We believe the most effective messaging comes from having the right perspective. Understanding the nuances of our client’s organization allows us to do our best work. That’s why we insist on regular contact with our client’s principal officer. We create communication strategies that synchronize our client’s goals with their audiences’ needs.
We are an advocate for our client’s audiences. We believe that in marketing, the beginner is the expert. How audiences perceive our client’s message will dictate whether or not they engage our client. We endeavor to assume and maintain the audience’s point of view. Only then can we create messages that 1) reach our client’s audiences, 2) resonate with them, and 3) persuade them to action.
Finally, What is beautiful? What is good? What is life-changing? That’s what matters. We make pieces that matter; that deserve attention. Only when we’ve earned the audience’s attention can we begin to communicate with them.
Our Core Competencies
Copy Writing: English and Spanish
Evaluation and Testing
Branding & Identity
Tone and Voice
Product and Service line branding
Graphic Standards Guide
Wayfinding and Directional Systems
Placemaking and Branded environments
Web and Interactive
Website Design and Hosting
Search Engine Optimization
Social Media Ad Campaigns
Social Media Organic Strategy, Messaging & Design
We connect with the complex and
increasingly influential Latino audiences:
– Audiences in Mexico
– Spanish Speaking Audiences in the US
– English Speaking Latin-American Audiences
– And, of course, English Speaking American Audiences of all Ethnicities