OurApproach

Our Approach

Ghostlight Creative is a marketing communications company focused on Strategy+Messaging+Design.  We resolve communication challenges so people can live better.

Strategy
We believe the most effective messaging comes from having the right perspective. Understanding the nuances of our client’s organization allows us to do our best work. That’s why we insist on regular contact with our client’s principal officer. We create communication strategies that synchronize our client’s goals with their audiences’ needs.

Messaging
We are an advocate for our client’s audiences. We believe that in marketing, the beginner is the expert. How audiences perceive our client’s message will dictate whether or not they engage our client. We endeavor to assume and maintain the audience’s point of view. Only then can we create messages that 1) reach our client’s audiences, 2) resonate with them, and 3) persuade them to action.

Design
Finally, What is beautiful? What is good? What is life-changing? That’s what matters. We make pieces that matter; that deserve attention. Only when we’ve earned the audience’s attention can we begin to communicate with them.


Our Core Competencies

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Campaigns

Market Research
Strategy
Creative Concepts
Design
Copy Writing: English and Spanish
Production Management
Media Management
Evaluation and Testing

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Branding & Identity

Name
Logo
Slogan
Tone and Voice
Product and Service line branding
Product Packaging
Mascot/Character Development
Re-branding
Graphic Standards Guide
Usage Licensing

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Experiential Design

Wayfinding and Directional Systems
Placemaking and Branded environments
Monuments
Themed Environments
Retail Experiences

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Web and Interactive

Website Design and Hosting
Content Development
Search Engine Optimization
Social Media Ad Campaigns
Social Media Organic Strategy, Messaging & Design

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Hispanic Marketing

We connect with the complex and
increasingly influential Latino audiences:
– Audiences in Mexico
– Spanish Speaking Audiences in the US
– English Speaking Latin-American Audiences
– And, of course, English Speaking American Audiences of all Ethnicities
(Whew!)