MESSAGING CAMPAINGS
Strategy
Creative Brief, Audience Profiles, Goal Analysis, Communication Plan, Budget
Creative Concepts
The Big Idea, The Backstory, Copywriting, Features-Advantages-Benefits, Headlines, Taglines, Scripts, Playlists, Marketing Tactics (Traditional, Non-Traditional, Social, Guerrilla)
Design
Branding Elements, Standards Guide, Graphic Elements, Templates, Marketing Collateral such as print materials, promotional products, exhibit hardware, Digital Interfaces such as mobile app and game graphics
Production
Licensing, Team Coordination, Talent, Locations, Coding & Development, Audio/Video Shooting, Editing & Mastering, Printing, Management, Output, Delivery
Deployment
Media Buying, Tracking, Management
Evaluation
Qualitative Analysis of ROI
