Andrew Carnegie taught us how to win friends and influence people. That was during a time our world was made up of the people you knew face to face.

Then broadcast changed the rules. We had to speak to the masses from one grandstand. That required a specialized group of communicators with specialized training and skills: Advertisers, broadcasters, media people.

Now, anyone can speak to anyone. Anyone can target any group of people.

What does it mean? Find out in 4:22.

We worked with the in-house and architectural team at Abundant Living Faith Center to design wayfinding, ID signage and lifestyle graphics on this beautiful 3600 seat, multiple building, 43-acre campus.

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The nursery area at Abundant Living Faith Center is themed out with giant bugs and birds all through the hallways and classrooms. It’s a micro view of the world, the way a small child might see it.
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