Picacho Mountain is a master planned community in Las Cruces, New Mexico. Here are some images for a proposed monument and wayfinding plan throughout the development. The big idea was to create signage that felt native and original to the area – something that was one with the landscape. We’ll keep you posted on the progress of the project.

Every marketer and business owner wants top-of-mind market positioning. They want to stand out from the crowd. They want to run a “Wow-Factor” company.

Except…
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We had a great time at the El Paso Addy Awards this weekend. Turned out to be another successful year for Ghostlight Creative. Our design for Split Peas biz card took home silver. 24pt eviro fiber card with clear foil stamping sized at 1.5″x3.5″. This card has been featured CardObserver.com and The Image of Business Cards Today by Art Power Publications.

by a retail company to sell soap. During the Great Depression, Proctor & Gamble committed to launch Camay and Ivory brand soaps. Because P&G was on the air “comforting” everyone with their radio sagas while their competitors were cutting ad spending, Proctor & Gamble came out of the 1930s as the most-widely known retail company in the US. (source: adage.com)

We designed this trade show booth for UTEP’s Center for Space Exploration Technology Research…and they asked us to do it in ONE DAY. And of course, we did! At least they didn’t ask us to build them a rocket in one day.