At my last job, we hired a company to build a website.
They were supposed to give us the finished web files so our IT people could manage future updates on our own server. They did beautiful work and gave us the files as promised.
That’s when we noticed a big problem: read more
Andrew Carnegie taught us how to win friends and influence people. That was during a time our world was made up of the people you knew face to face.
Then broadcast changed the rules. We had to speak to the masses from one grandstand. That required a specialized group of communicators with specialized training and skills: Advertisers, broadcasters, media people.
Now, anyone can speak to anyone. Anyone can target any group of people.
What does it mean? Find out in 4:22.
Ad agencies are built to spread the word.
The ad executive finds the target audience, buys the media and builds the right message to reel them into your space. The audience accepts the promise of the message and walks into your store. Now what?
“What do you mean ‘now what?’ ” Ad Exec says. “We brought the customers in the door, didn’t we?”
Hmmmm.
