Cottonwood Technology Fund is an early-stage technology commercialization fund with offices in El Paso, Texas, Los Alamos, New Mexico, and Santa Fe, New Mexico. We began with re-branding. The client wanted a traditional look with a modern edge. The cottonwood tree speaks of growth, prosperity and stability. It is also a prominent feature of El Paso’s fertile valleys. The strength of the fund underscored by the upper case typeface. While blue is traditionally associated with technology, this earthy, muted hue recalls a classic American image–blue collar denim and the concept of hard work. We then created their website. Simple, informative, and connected to their well used twitter feed.
